This Isn’t Just SPF.
It’s Bluu.
Where skin meets sea in perfect chemistry, the first luxury mineral sunscreen and daily moisturizer infused with Carbonate Technology™, nourishing your skin and proven to contribute carbonate ions to the sea.
The Bluu Difference
Sheer Coverage
Our non-nano zinc melts into the skin like silk, delivering sheer, weightless protection with a luminous finish.
Clean Ingredients
Every mineral, extract, and preservative is carefully selected for purity and performance, to honor both your skin and the ocean it touches.
Ocean-Forward
Bluu is crafted to imagine beyond “reef-friendly”
The Signature
100mL / 3.3oz
• Sheer, non-nano everyday zinc coverage with radiant finish
• Patent-pending Carbonate Technology™ for skin + sea
• Refillable bottle crafted from certified OceanBound plastic
• Timeless refillable system
• Sculptural WOW Box unboxing experience
$48 Unit | $24 Refill | $72 Signature Glow Set
The Essential
30mL / 1.01 oz
• Travel-ready and lightweight for everywhere under the sun
• Refillable bottle crafted from certified OceanBound plastic
• Pair with the Bluu Charm kit to make an accessory for any bag
• Limited-edition collectible collaborations with resorts + destinations
$24 Unit | $12 Refill | $54 Essential Glow Set
Paint the World Bluu
7ml / .24 oz
Features:
• Precision applicator
• A refillable and playful expression of Bluu
• Designed for touch ups and creative protection
Your exclusive gift when you pre-order the Full Size while supplies last
Watch how five years of science, innovation, and collaboration created Bluu.
A formula with nothing to hide.
Elevate Your Suncare
Elevate Your Skin Ritual with a Subscription set — Protect. Radiate. Repeat.
Signature Glow Subscription
Receive the first limited-edition Linen Edit, a refined cosmetic bag designed to store your refills and for effortless travel.
Essential Glow Subscription
Receive the first limited-edition Carry Edit, a carry case & charm set, and the perfect statement accessory for conscious luxury.
“The greatest luxury is living in a clean world.”
– Emma Kraft, Founder & CEO
Bluu goes beyond sunscreen.
Through the Bluu Foundation, we fund ocean research, climate resilience projects, and stories that inspire action.
Paint Your World Bluu
Pre-order now and experience our Bluu Paint Pen ($18 value)—perfect for touch-ups on the go.