Privacy policy.

At Bluu Co., your privacy matters to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our coming soon page, sign up to receive updates, or enter our sweepstakes or feedback programs.

1. Information We Collect

When you register your interest through our coming soon page, we collect:

Full name

Email address

We do not collect payment information or government IDs on this page.

2. Sweepstakes & Focus Group Information

If you enter our "Help Shape the Future of Bluu" Sweepstakes or related feedback screener, we may additionally collect:

Phone number

Zip/postal code

Age range

Ethnicity (collected solely to help us select a representative focus group for product feedback; this is optional context you provide voluntarily as part of the screener)

We use this information to administer the Sweepstakes and Focus Group, contact you if you are selected, verify eligibility, and, if you separately opt in, send you promotional emails or text messages. Phone numbers are used only to text you if you affirmatively opt in, or to contact you about a Sweepstakes prize or Focus Group invitation; providing a phone number does not enroll you in marketing texts. Ethnicity and age-range information is used only in aggregate for research-selection purposes and is not sold or shared for third-party advertising.

3. How We Use Your Information

We use the information you provide to:

Send you updates about the Bluu Co. product launch

Notify you when our service becomes available

Communicate relevant news, announcements, and offers from our company

Administer sweepstakes, focus groups, and related research programs

Improve and personalize our communications

We will not sell, rent, or share your personal information with third parties for their own marketing purposes.

4. Legal Basis for Processing

We process your personal information based on your consent, which you provide when you voluntarily submit your information through our sign-up form, sweepstakes entry, or screener. You may withdraw your consent at any time by unsubscribing or contacting us.

5. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes described in this policy, or until you request deletion. If you unsubscribe or request removal, we will delete your information within 30 days.

6. Sharing of Information

We may share your information with trusted third-party service providers who assist us in operating our website, administering sweepstakes or research programs, and delivering communications (e.g., email service providers, SMS providers, survey platforms). These providers are contractually obligated to handle your data securely and only as directed by us.

We may also disclose your information if required by law, court order, or governmental authority.

7. Data Security

Bluu Co. takes reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Access: Request a copy of the personal data we hold about you

Correction: Request correction of inaccurate or incomplete data

Deletion: Request that we delete your personal data

Opt-out: Unsubscribe from our communications at any time

Limit use of sensitive information: Request that we limit our use of sensitive personal information, such as ethnicity, to only what is necessary for the purposes described above

To exercise any of these rights, please contact us at hello@wearbluu.com.

9. Cookies

Our coming soon page may use basic cookies or similar tracking technologies to understand traffic and improve site functionality. We do not use cookies for advertising or cross-site tracking. You can disable cookies in your browser settings at any time.

10. Children's Privacy

Bluu Co.'s Site is not directed to children under the age of 13, and our sweepstakes and focus group programs are open only to individuals 18 years of age or older. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please reach out to us:

Bluu Co.

Email: hello@wearbluu.com